Insanely New Design Methods for Increasing Product Trust
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Insanely New Design Methods for Increasing Product Trust
How do we choose what or whom to believe? Why is trust so crucial?
Its significance in relationships, business, and government has long been contested and investigated. There is no doubt about it: Customers are reluctant to invest much time—let alone money—in a digital product if they aren’t completely confident in it. More than 80% of consumers feel that their concerns about personal privacy make it essential for them to trust the businesses they interact with, according to a 2020 survey by the international PR agency Edelman.
Additionally, users’ first impressions of a website are formed in less than a twentieth of a second. Assuring users that an app or website is worth their time, attention, and money starts with designing for trust from the start.
Insanely New Design Methods for Increasing Product Trust
Maintain design consistency
On many dimensions, design consistency fosters trust. It reassures users that they are dealing with the website they wanted at its most basic level. A unified aesthetic conveys that your business is well-run, with skilled staff and systems.
Read: 4 Secrets to Make a Brand Epic
More businesses are offering design systems, template libraries that control every aspect of design and development, from the color scheme to the size of the icons to the voice and tone the text should employ. However, designers should still establish a set of guidelines and follow them even without a design system. For instance, make sure that calendar forms appear consistently throughout all of your website’s pages and that call-to-action buttons are the same color throughout
Designing with user expectations in mind is essential, especially in light of the mental frameworks that users have created as a result of their extensive online interactions. Do they anticipate finding the shopping basket in the page’s upper right corner? Do they anticipate highlighting links?
However, consistency extends beyond a logo or color scheme. It encompasses everything, including how a user navigates a website or mobile app. For instance, there should be a consistent method for switching between screens. By providing a dependable experience, consumers won’t need to familiarize themselves with the site’s interface with each visit.
Designers of the user interface (UI) and user experience (CX) must consider the complete CX design holistically. What role does their work play in the organization’s larger goal of creating the ideal customer journey? Does it meet the business’s standards for the entire client journey? Key stakeholders must be included by UX designers in order to develop a consistent, reliable design experience, and these questions must be addressed right away.
Read: Recognize the 10 Most Warning Signs of Terrific Branding
Don't use dark patterns
A British UX researcher with expertise in psychology and cognitive science named Harry Brignull first used the term “dark patterns” more than ten years ago. The phrase alludes to the numerous—and numerous—ways that design can be used to deceive a user into completing an accidental action, typically by exploiting the fact that humans tend to skim rather than read thoroughly. Some instances:
- Making it practically impossible to opt out of getting future emails or to unsubscribe from a service
- The element that downloads new software uses the “x,” a common symbol for closing a window
- Making buttons difficult to read and backgrounds that are dark
- Adding an extra item “accidentally” to a customer’s cart
In the short term—and possibly even over time—these strategies could bring in more clicks and even additional income for a business. Dark patterns, however, should not be considered when creating a product if the ultimate objective is to promote trust.
Disclosure of In-App Permissions
Be explicit and unambiguous about the benefits of the user clicking “Yes” when developing the UI for in-app permissions, such as a dialog box that requests access to the phone’s camera. How are these in-app permissions necessary for the app’s functionality? Giving users a justification for clicking “Approve” can motivate them to provide their approval; according to one study, doing so increases their likelihood of doing so by 12%.
Additionally, make sure the interface is created so that requests for permission only display once a user initiates an action. When a user first searches for nearby restaurants on a restaurant app, it may merely ask for their location. Given the circumstances, the benefits of granting permission should be obvious.
Make yourself responsible
Companies of all sizes must have a communications strategy in place to get in touch with customers after a failure or, increasingly likely, a data breach. Designers can work with communications and PR teams to create email templates, notifications, and social media postings to inform consumers of the situation after an incident. Companies typically deploy these teams to address customer issues.
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In order to explain the issue transparently, including how it occurred, who has been affected and how, and what will happen next, designers should also establish an online environment. Make sure this explanation, or a prominent link to it, is readily accessible throughout the website or application.
Make certain third-party features Observe the brand guidelines
To give users extra functionality, developers integrate features from third parties into apps and websites. For instance, integrating a chat or payment app into a product eliminates the need to worry about creating those features from scratch while enhancing your main offering. However, it’s crucial to check that the design is a clear continuation of the brand and product when integrating these pages or apps. For example, a customer support chat option that is visibly powered by an outside company might not be something they want to use. Users can be greatly reassured that the app they are on is the one they desire to be on and is secure by providing a visual cue via the logo or otherwise confirming brand presence.
Advising users to protect their accounts
A nudge is a subtle reminder used to change behavior in behavioral science. By coming up with inventive ways to provide these nudges, designers may persuade users to protect their data. For instance, designers might incorporate a password-security strength meter on a sign-up page to encourage users to generate stronger passwords, as weak or reused passwords are to blame for 80% of data thefts. As one of the finest forms of safety, they can also send reminders to have dual- or multi-factor authentication enabled on users’ accounts.
Some businesses, such as cryptocurrency exchange Binance, display users an indelible flag that prevents them from moving forward until they enable two-factor verification. A business may actively secure its clients’ data and show that it cares about their privacy and safety by using clever, innovative design.
Insanely New Design Methods for Increasing Product Trust
In conclusion
A study published in the Harvard Business Review found that when there is a high level of trust, customers are far more inclined to take a risk (such as making a purchase or sharing sensitive information) online. Users today have more reason than ever to be cautious when using digital items. Every 39 seconds, computers are attacked by hackers, and in just the first nine months of 2020, data breaches revealed 36 billion records globally. These are alarming—and seemingly endless—statistics.
In addition, studies have shown that people’s decisions about whom to trust are influenced more by intuition than by logical thought processes. Following the rules of trustworthy design can help establish confidence in a user because it only takes a client a split second to have this instinct.
Insanely New Design Methods for Increasing Product Trust
How Can PIX-PERFECT Help?
PIX-PERFECT is a knowledgeable all-around freelance company that provides you with a range of services to enhance your brand quality and keep your business ahead of the competition.
Our offerings consist of:
- Research-driven work
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Additionally, we wanted to provide you with strategies for improving the quality of your brand that leverage your current assets rather than requiring you to completely remodel or delete your current management platform. To do that, we make sure that the PIX-PERFECT team was always in contact with your team so that you and your team could be informed of every update we make to enhance the quality of your current brand.
Make an appointment with PIX-PERFECT right away to learn more.
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